Rocky Hill, CT (25 February 2010)—Last year, 19,000 Connecticut residents were diagnosed with cancer. That’s enough people to fill every seat and more at the XL Center in Hartford. With the XL Center as a backdrop, the Connecticut Cancer Partnership (CCP) is proud to announce a new public service campaign featuring a well- known Connecticut family.
“All those empty seats are a powerful message. That’s why I’m supporting the Connecticut Cancer Partnership’s goal to increase cancer screenings,” said Jeff Calhoun. Jeff’s dad “works” at the XL Center. Jeff’s dad—Coach Jim Calhoun—is a cancer survivor.
The PSA campaign uses the empty XL Center as a powerful metaphor about the scope of cancer in Connecticut.
“Every seat represents a life that could be saved,” Jeff notes.
“Using an adult child of a well-known cancer survivor as our spokesperson really helps to empower other adult children to encourage their parents to be screened,” said Dr. Andrew Salner, Board Member, Connecticut Cancer Partnership. “We appreciate the support of the Calhoun family.”
The PSA campaign kicks off in March during National Colon Cancer Awareness Month (coinciding with “March Madness” NCAA Basketball Tournament). Comcast donated the air-time. The spot was produced by Elkinson + Sloves, Inc., a Farmington, CT-based marketing firm.
About The Connecticut Cancer Partnership:
The Connecticut Cancer Partnership unites more than 300 members of our state’s diverse cancer community–academic and clinical institutions, state and local government health agencies, industry and insurers, advocacy and community groups, and cancer survivors. Together, the coalition has developed and is now implementing a comprehensive plan to reduce the suffering and death due to cancer, and improve the quality of life of cancer survivors throughout Connecticut. No single organization has the power to address every cancer concern. But every organization, sharing a single vision, has a power yet to be fully realized. This is why the Connecticut Cancer Partnership exists. CCP’s Founding Members include the Connecticut Department of Public Health, Yale Cancer Center, American Cancer Society (New England Division), University of Connecticut Health Center and Connecticut State Medical Society.